I help product teams stop celebrating how much they ship and start measuring what changed because they shipped it.
15+ years leading digital product across retail, fintech, health, and enterprise. I build operating systems that drive accountability and protect focus, with measurement loops that accelerate learning, and deploy AI products that improve the customer experience.
Examples of how I moved teams from shipping volume to business outcomes, using clear decision systems and measurable learning loops.
Rebuilt planning and decision rights so teams could stop thrashing, kill low-impact work, and tie delivery to outcomes leadership could trust.
Built relevance guardrails, partnered with data science, and ran controlled experiments to scale personalization without "creepy" overreach.
An operating system based on four principles, that guides how I approach product leadership
Clear decision rights, prioritization rules, and lightweight governance where appropriate, so that work aligns to outcomes and tradeoffs happen early.
Structured discovery, that frames what the focus is and validates risks before code: problem clarity, value hypothesis, and tests that reduce rework.
Feedback loops built into every delivery so teams learn quickly and can prove what changed because they shipped.
AI applied starting with the problem, not the tech and where it improves customer outcomes: recommendations, support, trust/fraud; all measured, governed and human-safe.
Product leader who focuses on clarity, evidence, and delivering what moves the business.
I partner with executives and teams to modernize digital experiences, build product discipline, and deliver measurable growth.
My lane: omnichannel platforms, personalization/AI, operating models, and 0→1 launches that scale.
Based in Irvine, CA.